About the Designer

Sananda Basak, a renowned fashion designer based in Pune, India, is a true representation of creativity and passion in the fashion industry. Born and raised in the culturally rich city of Calcutta, Sananda grew up surrounded by the beauty and elegance of traditional Indian outfits, particularly the traditional attire of Bengal and Bollywood film and music video outfits. Her fascination with fashion began at a young age and she honed her skills by studying fashion design at INIFD, Kolkata.

After her marriage and move to Pune, Sananda founded her own fashion design business, MAGS, which stands for a short version of the word "magazine." This name was inspired by the famous magazine "Sananda" from Bengal, and the brand's core values were to make couture more accessible

Sananda's brand, "MAGS By Sananda Basak," launched in 2017, has been a success due to her unique approach to fashion design. She has assembled a team of highly skilled artisans and craftsmen, including traditional embroidery and zardosi craftsmen and graphic designers, to create unique and personalized custom-designed outfits for her clients.

Sananda Basak is a talented and inspiring fashion designer who has made a name for herself in the world of premium luxury fashion. With her unique style, attention to detail, and commitment to quality, Sananda is truly a leader in the industry and a must-visit for anyone seeking the finest in fashion and style.

Our retail store

Shop 105-107, The Greater Good, Mohammed Wadi, Pune, Maharashtra 411060


Monday to Saturday
11:00 AM — 7:00 PM

Get directions


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